Fix these website mistakes and your success will increase.
Once you know what isn’t working, you can fix it!
Mistake #1 – Slow loading pages means that your visitors are going to bolt! They are generally only willing to give you a few seconds (2-3) to start seeing your page appear but won’t wait longer than 4 to 5 seconds for the rest to load.
#2 – An unresponsive website, meaning it doesn’t appear correctly on all view screens. Responsive design adjusts automatically to PCs, laptops, tablets and mobile. It’s likely that half your visitors view your website from a phone! On top of that, your site can appear differently in different browsers.
#3 – No SSL certificate is definitely one of these website mistakes! It tells your visitors your site is not secure. They will often be dissuaded to not bypass the warning page that replaces whatever page they were trying to visit. It’s completely unlikely they will ever return.
#4. Unclear message (copy). Your visitor came to your website for a reason! Most likely to “solve a problem.” So address that immediately so they know they are in the right place.
#5. It’s also a mistake to come across as pushy. In answer to their burning question, make sure you let them know you are there to help them and you care. Let them get to know you first and lead them through the steps you want them to take first.
#6. Another of the big website mistakes is a cluttered web page. It’s overwhelming and if a visitor doesn’t know immediately what to do next, you’ve lost them. Use clean design!
#7. Poor quality images are a turn off. Images on your website are “eye-candy” and the first thing people are drawn to. While you want to get a message across by your images, consider it “candy.”
None of these things are difficult to fix, so don’t be hard on yourself if your site has some of these glaring mistakes right now. Stay tuned for more in-depth coverage of how to do just that!
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