When it comes to the three types of social media posts I wrote about in my last blog post, let’s be clear exactly what they are. (Let me set the record straight first… I learned this from Frank Kern and he talks about it a lot, often for free, but I am in one of his coaching groups.)
Post type 1: How to posts
Teach. Write short posts on how to do something that you do in your business or service. I’m a web developer specializing in WordPress, so my how to posts include WordPress, plugins, copywriting, the Divi theme, images, CTAs, etc. I’m not counting on building websites for every person on Facebook, so teaching some of the important but relatively simple tasks doesn’t hurt my business at all. In fact, it lifts my business and expertise up.
It’s one way of getting across your expertise — what you do and know.
Post type 2: Inspirational posts
This social media post type translates your positive, helpful, uplifting, suportive attitude. They can be inspirational, motivational, overcoming challenges – anything in that genre and that you can get a point of yours across.
I almost always include the message on an image, which you can easily get from websites that make these for you to use copyright free. Or you can purchase and image (or get one on a free image website such as Pexels.com or Pixabay.com.)
The picture at the top of this post is one of my favorites that I used on Facebook…
“It wasn’t raining when Noah Built the Ark.”
– Howard Ruff
In my case, for this post, I was showing I’m Christian. I was also conveying that the time is right to build what you’ve been dreaming about.
The message itself, of course, is that your idea can have merit even if no one else believes it has any at all (or laughs at you) at first. A lot of people don’t have the support to go for their dreams. Negativity often stops people. Positivity can help them overcome that. So, give them lots in your social media posts!
Kind of reminds me of the old joke opener, “they all laughed when I sat down at the piano…” LOL. (Which reminds me of John Carlton, who taught the copywriting “system” I took years ago.)
Post type 3: Offer posts
Maybe your business is still in the planning stages, or not quite ready for prime time. No worries! Create and offer a simple PDF – tips, strategies, wise words, a survey or quiz… whip something up to give away in line with your message (make it good!).
There’s a bit more planning in this type of post. I would recommend that you build a landing page with your offer and collect names and emails in exchange for the gift.
A simple way to do that is to create a WordPress page with an image of the gift (or of you) along with the title of the gift, a few bullet points of what’s inside and an optin (or contact) form.
If you don’t have a service for optin forms and autoresponders, you could sign up for a free account at Mailchimp. It’s not my favorite and it can seem a bit complicated to use at first, but that is so with everything brand new to us, right?
Hope this helps you understand the three Social Media post types I referenced in my last blog: Your Social Media Strategy