Business strategies today, particularly in the area of targeting a Niche Audience, have changed greatly.
Oh yeah! Times (and niches), they are a-changing, as they must (and continually will). Once upon a time, not so long ago, the strategy was to create your very special widget (that you just “knew” everyone will want)… and then seek out where to find your audience.
You used to put the work in to create your product, and when it was ready, market, test ads, and figure out how to reach the biggest consumer base you could wriggle your way into for maximum results… and interrupt them constantly everywhere by being the loudest of the pack. (ugh)
Nobody appreciates that.
While many product producers and marketers still YELL out to the masses the “old way” – some are Finally advising Not! to do that anymore. And for good reason.
The cost and time it takes to produce your product is a waste if you find out too late there is no room / desire / niche for what you’ve created – or it wasn’t quite right and didn’t hit the mark.
Here’s a quick overview of the new way to find your niche audience and design your products:
Step one: come up with an idea.
Step two: research competition, test your concept, and figure out the most likely target market (niche audience) – where are they, who are they, what do they want that you can produce, and how do I need to adapt my idea?
Step three: go deeper, learn, adjust, test, repeat.
Step four: start creating the product when, and only when, you’re pretty sure you got it right.
Step five: create a minimally viable product with plans to add to it as you go, and then
Step six: Launch. Pre-Sell. Free trial. Think!
There’s a whole lot more to the process so we will delve into it more with future posts. For now, be warned. There’s a better way to go about business and it’s important to figure it out Before creating the “whole nine yards” … (especially for online courses!)!
Find Your Niche Audience First.
Make adjustments to your idea as you learn who, what, when, why, where and how. Test your idea. Pre-market!.. Use social media to warm up prospects to the idea and weigh the response.
In a nut shell: A picture is worth a thousand words so pay attention to the one above.
I’ll be back with more details.