If you’re look for a way to increase traffic to your blog, here are nine strategies that will do exactly that!

Increase Traffic to Your Blog

(Note: I will expand on more of these strategies in future posts.)

How to Increase Traffic to Your Blog

Traffic Generation Strategies

  1. Search Engine Optimization (SEO): (Details below )
    • Optimize your content for search engines to improve organic reach.
    • Perform keyword research and incorporate them into your blog posts.
  2. Social Media Engagement:
    • Share your content across social media platforms.
    • Join groups and communities relevant to your blog topics and contribute meaningfully.
  3. Guest Posting and Collaborations:
    • Write guest posts for other blogs with a similar audience to get your name out there.
    • Collaborate with influencers or other bloggers in your niche for mutual promotion.
  4. Content Marketing:
    • Create valuable and shareable content such as infographics, videos, or podcasts.
    • Host webinars or live Q&A sessions on social platforms.
  5. Community Building:
    • Encourage comments and discussions on your blog.
    • Start a forum or Facebook group where your audience can engage with each other.
  6. Email Newsletters:
    • Send out regular newsletters with content updates, industry news, and personal stories to engage readers.
  7. Leverage Analytics:
    • Use Google Analytics to understand where your traffic is coming from and tailor your strategies accordingly.
  8. Online Presence:
    • Participate in podcasts, interviews, or webinars as a guest expert.
  9. Quality Content:
    • Consistently produce high-quality, original content that provides value to your readers.

By combining these monetization and traffic generation strategies, you can create a robust business model for your blogs.

The key is to continuously engage with your audience, provide value, and stay adaptable to the changing digital landscape.

Search Engine Optimization

Effective keyword research is essential for optimizing your blog’s content for search engines and improving your visibility online. Here’s how you can conduct keyword research for your blog:

1. Use Keyword Research Tools

(No affiliate links!)

  • Google Keyword Planner: A free tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign. It’s particularly useful for finding keywords related to your topics that advertisers are paying for.
  • SEMrush: Offers extensive features that go beyond keyword research, including site audits and insights into the strategies used by your competitors.
  • Ahrefs: Known for its backlink analysis capabilities, Ahrefs also provides keyword suggestions, search volume data, and keyword difficulty scores.
  • Moz Keyword Explorer: (Free) Provides keyword suggestions, SERP analysis, and keyword difficulty scores. It’s user-friendly for beginners.

2. Analyze Competitors

  • Identify your competitors and analyze the keywords they are ranking for. This can provide insights into potential gaps in their content that you could fill or highlight highly competitive keywords that may be harder to rank for.

3. Consider Search Intent

  • Think about the intent behind the search queries. Are users looking to buy (transactional), or to learn something (informational), or to navigate to a specific site (navigational), or to solve a problem (investigational)? Tailor your content to meet these intents.

4. Use Google’s Searches Related to Feature

  • At the bottom of Google’s search results, you’ll find “Searches related to [your search term]”. This feature can provide additional keyword ideas that are relevant to your original search.

5. Utilize Google Trends

  • Google Trends can help you see the search volume trends for your keywords over time and in specific regions. It’s useful for finding seasonal trends or new emerging topics.

6. Explore Topic Clusters

  • Instead of focusing solely on keywords, create clusters of topics around your main subjects. This helps in creating a more extensive content strategy that can attract a wider audience.

7. Look at Online Forums and Q&A Sites

  • Websites like Quora, Reddit, and industry-specific forums can be gold mines for keyword ideas. Look for common questions and topics that people are interested in within your niche.

8. Check Social Media Hashtags

  • Social media platforms can be useful for spotting trending topics and popular hashtags that can inspire keyword ideas.

9. Consider Long-Tail Keywords

  • These are longer, more specific keyword phrases that visitors are likely to use when they’re closer to a point-of-purchase or when they’re using voice search. They can be less competitive and more targeted than short, generic keywords. (Details below ↓)

10. Analyze Your Own Site

  • Use analytics tools to see which keywords are already bringing traffic to your site, and expand on those topics or find related keywords.

11. Understand Your Audience

  • Create personas for your audience segments and consider the types of search terms they would use. Tailoring your content to the language and terms your audience uses can improve your visibility in search results.

12. SEO Browser Extensions

  • Tools like Keywords Everywhere or MozBar can provide instant keyword insights as you browse the web, directly in your browser.

13. Use Topic Research Tools

  • Content and topic research tools like BuzzSumo or AnswerThePublic can provide content ideas and commonly asked questions around specific keywords.

Remember, the goal of keyword research is not just to increase traffic, but to attract the right kind of traffic that will engage with your content and potentially convert into loyal followers or customers. Regularly updating your keyword strategy is important as trends change and new competitors enter the space.

Content Optimization

Optimizing content for search engines, a process known as Search Engine Optimization (SEO), involves a combination of on-page, off-page, and technical factors. Here’s a comprehensive approach to optimize your content:

On-Page SEO

  1. High-Quality Content: Create content that is valuable, informative, and better than the competition. Content should satisfy the search intent of your target keywords.
  2. Title Tags: Include your main keyword in the title tag, ideally at the beginning, and keep it under 60 characters.
  3. Meta Descriptions: Write compelling meta descriptions with target keywords. They should entice clicks from the search engine results page (SERP), even though they don’t directly influence rankings.
  4. Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content. Include relevant keywords in at least some of your headers.
  5. Keyword Frequency: Naturally use keywords throughout your content, but avoid keyword stuffing, which can result in penalties.
  6. Synonyms and Related Keywords: Use LSI (Latent Semantic Indexing) keywords and synonyms to help search engines understand the context of your content.
  7. Internal Linking: Use internal links to connect different pieces of content within your blog. This helps with site navigation and spreading link equity.
  8. External Linking: Link out to authoritative and relevant sites. This provides additional value to readers and can boost your content’s credibility.
  9. Images and Alt Text: Optimize images with descriptive filenames and alt text including keywords, which helps in image searches and accessibility.
  10. Engagement Metrics: Improve user engagement metrics like bounce rate and time on page by creating engaging content, which indirectly benefits SEO.

Note: I recommend the free Yoast SEO WordPress plugin to help you follow these steps correctly (and teach you in the process). There is also a pro (paid) version available.

Technical SEO

  1. Mobile-Friendliness: Ensure your site is responsive and provides a good user experience on mobile devices.
  2. Site Speed: Optimize your site to load quickly by compressing images, using a content delivery network (CDN), and minimizing code.
  3. Secure Site (HTTPS): Use HTTPS to secure your site; it’s a lightweight ranking factor and important for user trust.
  4. URL Structure: Use SEO-friendly URLs that are descriptive and include keywords.
  5. Structured Data: Implement schema markup to enhance your search listings with rich snippets. (Details below ↓)
  6. Canonical Tags: Use canonical tags to prevent duplicate content issues.
  7. XML Sitemaps: Create and submit an XML sitemap to search engines to help them find and index your pages.
  8. Robots.txt: Use the robots.txt file to tell search engines which pages should not be indexed.

Off-Page SEO

  1. Backlinks: Build high-quality backlinks from reputable websites in your niche. This is a crucial factor in how search engines determine your site’s authority.
  2. Social Signals: While not a direct ranking factor, social shares can increase visibility and traffic, which may indirectly influence rankings.
  3. Local SEO: If applicable, optimize for local search with Google My Business and local citations.

Content Marketing

  1. Content Promotion: Share your content on social media, email newsletters, and other platforms to gain more visibility.
  2. Influencer Outreach: Connect with influencers in your niche to share your content or collaborate.
  3. Guest Blogging: Write for other blogs to get your brand in front of a new audience and to secure valuable backlinks.

Continuous Learning and SEO Audits

  1. Stay Updated: SEO best practices are always evolving, so stay informed about the latest algorithm updates and SEO strategies.
  2. Regular Audits: Periodically audit your site to find and fix SEO issues, improve user experience, and update old content.

Effective SEO is about creating a good user experience as much as it is about following best practices for search engines. Focus on providing value to your readers, and use SEO techniques to help your content be discovered by a wider audience.

What is Schema Markup?

Schema markup, also known as structured data, is code (semantic vocabulary) that you put on your website to help search engines return more informative results for users. It is a form of microdata that once added to a webpage, creates an enhanced description (commonly known as a rich snippet), which appears in search results.

How Schema Markup helps Increase Traffic to Your Blog

Schema markup can be used for a wide range of content types, including:

  • Articles: News, blog posts, and sports article pages.
  • Local Businesses: Addresses, phone numbers, business hours, and reviews for businesses.
  • Events: Information about upcoming events.
  • Products and Offers: Pricing, availability, and review ratings of products and services.
  • Recipes: Cooking times, ingredient lists, calorie counts, and ratings of recipes.
  • Videos: Details about videos, including duration, director, and actors.
  • FAQs: A list of frequently asked questions and their answers.

How Schema Markup Works

  1. Choose the Right Schema: Identify the most relevant schema.org markup for the type of content you are publishing.
  2. Generate the Markup: Use a structured data markup helper or a schema generator to create the HTML code.
  3. Add It to Your Webpage: Place the generated schema markup in the HTML of your webpage.
  4. Test Your Markup: Use tools like Google’s Rich Results Test to make sure your markup is implemented correctly and can be read by search engines.

Benefits of Schema Markup

  • Enhanced Search Results: Your search results may be more attractive and informative, potentially increasing click-through rates.
  • Voice Search Optimization: With the rise of voice search, structured data can help voice search devices understand and deliver your content.
  • Direct Answers: Google may use your structured data to show direct answers to queries, even before organic listings.
  • Better Rankings: While schema markup doesn’t directly affect rankings, it can indirectly benefit your SEO by making your site more easily understood by search engines and by potentially increasing user engagement.

Schema markup helps you tell search engines exactly what the content on your page means, which is invaluable for SEO as it can greatly improve the way your page is represented in SERPs, leading to higher quality traffic to your site.
Get details on Schema.org

Short and Long-tail Keywords Explained

Keywords can generally be categorized into two groups: short-tail keywords and long-tail keywords.

Here’s an example to illustrate the difference:

Short-Tail Keyword:

  • Keyword: “Nutrition”
  • Characteristics:
    • Very broad and highly competitive.
    • High search volumes.
    • Less likely to convert as they do not specify searcher intent.
  • Searcher Query: Someone searching for “nutrition” could be looking for a wide range of information — from nutritional facts, dietary advice, to nutrition courses or careers.

Long-Tail Keyword:

  • Keyword: “Nutrition tips for marathon runners”
  • Characteristics:
    • Very specific and less competitive.
    • Lower search volumes, but the traffic is more targeted.
    • Higher conversion rates due to specific searcher intent.
  • Searcher Query: Here, the user is specifically looking for nutritional advice tailored to marathon runners, which narrows down the focus significantly.

The key difference lies in specificity and search volume.

Short-tail keywords are often one to two words and have a broad search intent.

In contrast, long-tail keywords are longer phrases that are more specific and often indicate a searcher is further along in the buying or decision-making process.

Due to their specificity, long-tail keywords can be much more valuable for driving targeted traffic to your blog.

Keywords for Search Intent


Stay tuned for future posts expanding on each of these nine strategies to increase traffic your blog!

By the way, you will probably want to check out this post on How to Monetize Your Blog!