I learned about Seth’s permission marketing back in 1999 when he literally wrote the book! I’ve been a fan and believer ever since. This post was inspired and co-authored by his AI using his words. It’s basically from Seth Goden’s mouth to your ears.
I found out about his AI chat bot this morning when I read his latest blog post. I had to try it out. Here is the result:
What is Seth’s Permission Marketing About?
Permission marketing is a marketing strategy that involves getting the consent of a target audience to receive marketing messages.
It is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. Permission marketing recognizes the new power of the best consumers to ignore marketing and realizes that treating people with respect is the best way to earn their attention.
Real permission is different from presumed or legalistic permission. Just because you somehow get someone’s email address doesn’t mean you have permission. Real permission works like this: if you stop showing up, people complain, they ask where you went.
Permission marketing encourages consumers to participate in a long-term, interactive marketing campaign in which they are rewarded in some way for paying attention to increasingly relevant messages. It is anticipated, personal, and relevant.
By only talking to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message. It allows marketers to calmly and succinctly tell their story, without fear of being interrupted by competitors or Interruption Marketers. It serves both consumers and marketers in a symbiotic exchange.
Permission marketing is considered one of the most powerful trends in marketing…
As new forms of media develop and clutter becomes ever more intense, it’s the asset of permission that will generate profits for marketers.
Permission Marketing is a measurable process that evolves over time for every company that uses it. It becomes an increasingly valuable asset. The more you commit to Permission Marketing campaigns, the better they work over time. And these fast-moving, leveragable processes are the key to success in our cluttered age.
The leverage it brings to the internet, combined with the pervasive clutter that infects the internet and virtually every other medium, makes Permission Marketing the most powerful trend in marketing for the next decade.
So, while there are other effective marketing tools available, Permission Marketing is certainly a powerful tool that can help businesses cut through the clutter and reach their target audience in a more effective and respectful way.
Does Permission Marketing Really Work?
Yes! Permission marketing works because it offers the consumer an opportunity to volunteer to be marketed to.
By only talking to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message. It allows marketers to calmly and succinctly tell their story, without fear of being interrupted by competitors or Interruption Marketers.
It serves both consumers and marketers in a symbiotic exchange.
Additionally, Permission Marketing encourages consumers to participate in a long-term, interactive marketing campaign in which they are rewarded in some way for paying attention to increasingly relevant messages.
Want to write emails that get attention?
Here are some of Seth’s Permission Marketing tips:
- Make sure you have permission to email the recipient.
- Only send emails to people who have opted in to receive them.
- Personalize your emails. Use the recipient’s name and tailor the content to their interests.
- Keep your emails short and to the point. People are busy and don’t have time to read long emails.
- Make your emails visually appealing. Use images and formatting to make your emails easy to read and visually appealing.
- Provide value. Give your recipients something of value in each email, whether it’s information, a discount, or a free resource.
- Be consistent. Send emails on a regular schedule so that your recipients know when to expect them.
- Make it easy to unsubscribe. Include an unsubscribe link in every email so that recipients can opt out if they no longer want to receive your emails.
Remember, the key to successful permission marketing is to provide value and build a relationship with your recipients over time.
Want to start building your email list?
Here are a few of Seth’s permission marketing tips:
- Offer something of value in exchange for an email address. This could be a free resource, a discount, or exclusive content.
- Make it easy to sign up. Use a simple sign-up form on your website or social media pages.
- Promote your email list on your website and social media channels. Let people know what they’ll get if they sign up.
- Use a reliable email marketing service like Mailchimp or Mad Mimi to manage your list and send emails.
- Send regular emails with valuable content that your subscribers will want to read.
- Make it easy to unsubscribe. Include an unsubscribe link in every email so that subscribers can opt out if they no longer want to receive your emails.
- Don’t buy email lists or use shady tactics to get email addresses. This will only hurt your reputation and lead to low engagement rates.
Remember, building an email list takes time and effort, but it’s worth it in the long run. By building a list of engaged subscribers, you’ll have a direct line of communication with your audience and be able to promote your products or services more effectively.