Your Audience or Niche?

Your audience is your niche. I hope you’ll give me a little leeway here while I tell you a quick story and then tie it in. By the way, telling stories is a phenomenally successful way to get the attention of your audience! (Here’s a great book about...

The 10,000 Hours Rule

According to Malcolm Gladwell’s book “Outlier,” it takes 10,000 hours or 10 years of intensive practice to achieve mastery. What you may not know is that there are opposing opinions on that rule. Anders Ericsson, Professor of Psychology, Florida State...

Niche Audience – Where?

Business strategies today, particularly in the area of targeting a Niche Audience, have changed greatly. Oh yeah! Times (and niches), they are a-changing, as they must (and continually will). Once upon a time, not so long ago, the strategy was to create your very...

You’re Awesome

Day in and day out we rise, get ready for the day, do our work, and do our best to stay positive. We’re pretty good at it, too. But >every so often it’s really nice to be acknowledged, to hear uplifting words… a little magic in an otherwise regular...