Your Audience or Niche?

Your audience is your niche. I hope you’ll give me a little leeway here while I tell you a quick story and then tie it in. By the way, telling stories is a phenomenally successful way to get the attention of your audience! (Here’s a great book about...

Social Media Post Types

When it comes to the three types of social media posts I wrote about in my last blog post, let’s be clear exactly what they are. (Let me set the record straight first… I learned this from Frank Kern and he talks about it a lot, often for free, but I am in...

Social Media Strategy

Your Strategy on Social Media is what counts! Consider the reason you want a presence on social media. Might sound silly at first, but too many people don’t give it a second thought. I mean… it would seem obvious, right? Not. Social media requires a...

Your Google My Business Listing

Is Google My Business right for you? Will it support your marketing? This free service by Google applies to businesses with a physical location that people can actually visit or a business who will go to visit the local searcher. In other words, if you have a business...