Your Audience or Niche?

Your audience is your niche. I hope you’ll give me a little leeway here while I tell you a quick story and then tie it in. By the way, telling stories is a phenomenally successful way to get the attention of your audience! (Here’s a great book about...

Niche Audience – Where?

Business strategies today, particularly in the area of targeting a Niche Audience, have changed greatly. Oh yeah! Times (and niches), they are a-changing, as they must (and continually will). Once upon a time, not so long ago, the strategy was to create your very...